CWA 2025 Innovation Summit

Keith Hays is a seasoned market insight professional with over 15 years of experience in the telecom, energy, and water sectors as a management consultant and industry analyst. As the point person for Bluefield’s custom research advisory services, Keith has provided strategic guidance to an impressive list of global companies, including infrastructure investors, technology suppliers, water & wastewater utilities, and equipment manufacturers.  

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Xavier earned a bachelor's degree in geology and economics, followed by a master's in business. He began his career in early-stage climate tech investing, where he funded several startups focused on energy, agriculture, and circularity. He has been with PureTerra for almost two years, during which he has reviewed and engaged with hundreds of water tech companies.

Catie Marchand joined Xylem in 2021 as a sales representative and has been in the Applications Engineer role since 2022. At Xylem, she collaborates with the R&D teams and product managers on advancements to our technologies and creating resources for customers. She also supports Marketing and Product Managers with her field expertise and customer focus. She is a technical expert in the field, and you can often find her at tradeshows and conferences.  Before working at Xylem, Catie spent five years with the Arizona Department of Environmental Quality in watershed management and water quality monitoring of Arizona’s rivers, lakes, and streams. She has a B.S. in Environmental Microbiology from the University of Arizona and is at home in the field and lab.

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Dr. Rudberg is a seasoned CEO who has brought multiple companies from product ideation to profitability. Through this work, he and his companies have been identified as a thought leader in water resource management. He has a Ph.D. in Natural Resources Science and Management and a master's in Marine Affairs and Policy.

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Jay Almlie is the Chief Marketing Officer at Satelytics. He leads a focused team, charged with the task of conveying the central message of Satelytics: we are THE leader in geospatial analytics for the energy sector. Jay brings a unique perspective to marketing, having previously been a customer of Satelytics. Jay managed the founding, formation, and execution of the nationally acclaimed industry consortium, the intelligent Pipeline Integrity Program (iPIPE). iPIPE’s continuous mission is to fill the empty slots in the toolbelts of the pipeline industry with new technology for pipeline leak detection. With Jay at the helm, iPIPE awarded three consecutive contracts to Satelytics to develop software tailored specifically to the needs of pipeline operators. This effort placed Satelytics into the comfortable leadership position we hold firmly today.

Paul is a seasoned entrepreneur and technologist with over 25 years of international work experience in EMEA, USA and LATAM. His expertise lies in design, implementation and operation of IT and data networking infrastructure. Paul has a strong academic background in engineering and an
entrepreneurial mindset with a focus on the intersection of people and technology.

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Alex joined Universal Biosensors in August 2020. Through his role as Associated Director - Corporate he supports the R&D team in bringing new innovative products to market through market identification and initial partnering/distribution agreements. Since 2020 Alex has been involved in 9 new product launches across the human health, wine and veterinary industries. Prior to joining Universal Biosensors, Alex worked in Financial Services. Alex has a Masters in Applied Finance from Macquarie University and Bachelors of Finance and Materials Engineering from Monash University. 

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