This family business is tackling one of the most dangerous water pollutants — and their breakthrough could change everything

Filtering out harmful substances from drinking water before it reaches our taps is a huge industry. One multi-generational family in Oberlin, Ohio, has a way to make it better, Ideastream Public Media reported.

In 2019, the Flood family founded their company, CoreWater, with the goal of creating a viable business that could address drinking water safety. Dennis M., his father Dennis J., and their younger relative Cody form three of the company's four employees. And while they may be small for now, that doesn't mean they are not mighty. To date, the startup has landed $2.9 million in private investments, according to Ideastream.

And there's a good reason.

The Floods are tackling one of the most common water pollutants: PFAS, or poly- and perfluoroalkyl substances. These compounds are extremely tough to break down, and many have been linked to higher rates of serious illnesses after they were used in common household items and plastics for decades.

‍